Case studies

Talk Town – a digital, communication skills game for deaf kids.

 Children and young people with hearing impairments often miss learning certain social nuances by example and osmosis in the same way as hearing people. There are also specific social skills that they need to learn, to optimise their ability to participate in everyday life activities. The Talk Town concept had already attracted a lot of interest, and several grants to complete the build.



Talk Town came to us with a fully fledged concept and some sample art.  They needed the game to be created in a form that could be played on all tablet devices and Mac laptops. The game helps deaf kids develop their self advocacy and communication skills using some common situations, in a way that is easily taken on board and remembered.


One of our artists finished the art based on the style of the existing art, and we created the entire working game to the specifications of the Talk Town game designers, to be deployed on the App Store and Google Play.  Currently on Google Play, on the App store very soon!

Doggone Mobile App and Bluetooth/Mesh Network Solution

How many people have lost a dog or had it escape and wander off?  It happens to the best of dog owners, and it’s not always a happy ending.


To create an identification system for Doggone that could be integrated with local council dog registration whereby sightings for lost dogs can be reported, lost dogs located and identified for the purpose of reuniting them with their owners via the provision of a tool for dog owners and council that enables dog owners to take greater responsibility for finding their lost dogs, provide greater efficiencies for Animal Control, increase general safety of engagement around lost dogs and support quicker return of dogs to their owners.


We designed a technical solution for Doggone that registers sightings of dogs via a mesh network – every registered dog has a bluetooth tag and every dog owner has a free app that reports sightings of all dogs in range – building a picture of a dog’s comings and goings, while protecting dog’s and owner’s privacy. Our solution was used during the three month Doggone trials in Hutt and Hamilton.

 Animal Control Officers have their own version of the app, which allows them to record information about dogs, send push notifications to dog owners and notify owners when their dog is found.

 Even during trials with the Hutt and Hamilton City Councils, several wandering dogs were quickly found using the system, resulting in some very happy dog owners and Animal Control Officers.

ITM Go Fish! Mobile VR Game

Customer success is central to what we do, and this one got away on us;)


To celebrate the launch of the new ITM App for builders and to encourage downloads, in 2017 award winning Auckland based advertising agency JustONE created a New Zealand first, by launching the ITM Go Fish! VR fishing game.


We created a deliberately simple but hook-y (sorry) mobile VR game that took just 4 weeks from start to launch, with a nasty twist from Apple towards the end – they withdrew support for the hand controller for the headset our client had chosen, so we had to quickly implement gaze control instead.

Builders were encouraged via email, print advertising and text to download the new app then head into their local ITM store to pick up their free VR headsets. Then all they had to do was download the GO FISH! Game to their phones and get fishing.

All summer long, hundreds of Kiwi builders spent their time fishing virtually from the comfort of their couch for fantastic prizes and the ultimate accolade of being NZ’s first virtual fishing champion.  Better still, the general public caught on and started playing too.

The game has had thousands of downloads and garnered JustONE an NZDMA (New Zealand Direct Marketing Association) award. 
Download it at the App Store
Download it for Android